Birmingham's boldest women

I created Miss Macaroon because I wanted to create a social enterprise business that combined my passion for premium quality food – born from my training as a high-end pastry chef at University College Birmingham – and my work in Michelin starred restaurant Purnell’s in Birmingham. But I also wanted to provide opportunities for young people seeking a career and to build confidence in themselves. My ultimate aim was to help youngsters break into a highly competitive industry while providing moments of sublime indulgence for my customers, who through buying our macaroons, are helping many young people to achieve their lifetime goals.

Miss Macaroon set up in 2011 with just one team member, a small kitchen space, £500 and a whole load of determination. We are now one of Birmingham’s most well renowned social enterprise companies with three sites and a team of 27, many of whom are graduates of the Macaroons that Make A Difference employability programme.