Programme for legacy initiatives

Improve health and wellbeing

Health and Wellbeing. A healthy city.

Healthy Flagship Programme: Launch a new Sport Strategy linking health and wellbeing approaches to a broader activity agenda
Increase the outreach of funded programmes in the city to increase physical activity
Launch an ethical sponsorship commitment for the Games Host the Food Systems Summit 2022
Ensure the Games are delivered in line with Smoke-Free, Drink-Healthy and Safe-Protection principles
Launch the Commonwealth Games Young Persons grant that supports 11 to 18-year-olds with their physical and mental health
Launch the Love Explore gamification app

Embed ‘Make Every Contact Count’ training into Games Volunteering training
Develop a series of resources and profiles that raise awareness and understanding of inequalities
Develop and adopt a multi-lingual approach that connects with ethnic communities on the benefits of active lifestyles
Accelerate integration of physical activity into clinical care pathways and develop healthy eating strategies
Develop suite of resources that explain the Eatwell Guidelines for a healthy diet in the context of cultural norms

Ensure that major events hosted in Birmingham actively encourage citizens of all ages and abilities to engage in activities that improve their health and wellbeing
Launch campaign focused on increasing active travel amongst ethnic communities