Case study

Building Birmingham’s global reputation as a city that delivers world-class events

The big idea

Birmingham has a proud history of hosting major international events and recognises the significant economic, social and cultural contribution the 2022 Commonwealth Games and other major events will make to Birmingham’s economic recovery.

We have set out an ambitious 10-year Major Sporting Events Strategy (2022 to 2032), which aims to capitalise on the springboard provided by Birmingham’s status as Proud Host City for the 2022 Commonwealth Games. This bold, new strategy provides a portfolio approach to aid the city in attracting and hosting events that deliver positive social, economic and environmental impacts for the residents of Birmingham, its businesses, national governing bodies and wider regional economy.

Aligned to this, we have invested in centrepiece key sporting facilities and have a significant improvement programme to enhance our range of venues to support events from national cultural events to school sports days. We also have a large-scale improvement programme with partners to ensure the transport and accessibility to events is as effective and inclusive as possible.

Our ambition is clear. For Birmingham to be recognised globally as host city for major sporting and cultural events that have purpose and deliver positive impact for our city.

What this means for you and our city

Major sporting and cultural events will enhance Birmingham’s profile and status as a city of sport, culture and events. Together this activity helps to strengthen the city’s identity and promote Birmingham nationally and internationally as a welcoming, diverse, youthful and inclusive city. Furthermore, hosting major events attracts new visitors, which in turn grows our visitor economy.

Events motivate people, encouraging greater participation in sport and culture to improve their physical and mental health and wellbeing.

Birmingham has some of the best hosting venues anywhere in the UK, including Arena Birmingham, The International Convention Centre and Symphony Hall, Alexander Stadium, Edgbaston Cricket Ground and the University of Birmingham Sports Campus. We also boast some iconic outdoor space including Victoria and Centenary Squares and over 8,000 acres of green space and green flag parks in which to host outdoor sports and mass participation events.

Games venue locations across the city

  • Alexander Stadium
  • Sutton Park
  • Sandwell Aquatics Centre
  • Arena Birmingham
  • Smithfield
  • Edgbaston
  • NEC
  • University of Birmingham
  • Wyndley Leisure Centre
  • Victoria Square